Resume
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Experience

Blanchard Media • Marketing and Social Media Consultant • Various Dates • Orlando, FL

Momentage

  • Designed blog.
  • Manage blog by developing content and graphics regularly.
  • Email Marketing - Send out monthly email to app subscribers.
  • Design marketing collateral and assets as needed.

Orlando Metro Realty

  • Designed website and blog.
  • Setup and manage all social networks (Facebook, Twitter, Pinterest, Google+ and LinkedIn).
  • Manage blog and social media channels by developing content regularly.
  • Design marketing collateral as needed.

Aspire Lifestyles (formerly VIPdesk)

  • Design marketing collateral and assets as needed.
  • Work with top executives to develop and create content for website, proposals and presentations.

VIPdesk Connect

  • Designed website.
  • Responsible for all marketing collateral and assets.
  • Handle all press releases and social media inquiries.

KayLee Ana (HipPurse)

  • Handled all administrative tasks for the President of the company.
  • Designed marketing collateral as needed.
  • Worked with business owners to write press releases and website content.
  • Aided in the set up of tradeshow booths and displays.
  • Heavy internet research to locate marketing opportunities.
  • Marketed product via email distribution and word of mouth. 

ArtStamps

  • Directly managed company’s day-to-day social media activities; Provided relevant content daily while tracking metrics and monitoring relevant conversations. 
  • Created graphics for website and Facebook

Eight K (Snowboard and Ski)

  • Edit, coordinate and schedule all press releases.

Premier Partners

  • Handled all administrative tasks for the CEO, EVP of Marketing and Sales Team
  • Managed all aspects of the company including contract negotiation, design, development, manufacturing, distribution, purchasing, PR and customer service for 20+ patented products.
  • Coordinated trademark/patent applications and domain registrations for new products.
  • Coordinated the contracting, design and content of all new product packaging, websites and marketing materials.
  • Was responsible for overseeing all direct response advertising by working with industry leaders to plan, execute and launch the global distribution of our products in the US, Europe, Asia, the Middle East and Latin America.
  • Increased media coverage by working with PR companies, often serving as the media contact. Wrote press releases, coordinated and scheduled print and broadcast interviews for the CEO, and developed media materials such as fact sheets and press kits.
  • Exhibited products at trade shows. Analyzed competitive product offerings in terms of features, benefits and price points.
  • Reviewed product pricing and margin goals for existing products. Established new product pricing as needed.
  • Managed commissions, AP and AR. Distributed quarterly reports for royalty fees and payments to the inventors.
  • Wrote job descriptions, placed employment ads, hired, fired, trained and coached team as needed.
  • Monitored contractors' activities and oversaw projects to ensure that they were completed on time and within budget.
VIPdesk • Manager of Digital Marketing and Social Media • Jun 2010 - Aug 2012 • Orlando, FL

Promoted after eleven months
Telecommute

  • Was responsible for the company’s overall B2B and HR social media plan and initiatives; Provided insights and implemented strategies across social channels to add value to the brand, increase brand awareness and establish thought leadership.
  • Insured social media content strategy was in line with the company’s overall PR plan and marketing goals; Monitored, measured and optimized strategy based on results, emerging trends and opportunities.
  • Directly managed company’s day-to-day social media activities; Provided relevant content daily while tracking metrics and monitoring relevant conversations.
  • Developed and maintained relationships with key influencers, by engaging in online and offline conversations.
  • Contributed, edited and maintained relevant and keyword rich content for company blog and social media platforms: Facebook, Twitter, LinkedIn, etc.
  • Designed and implemented custom Facebook landing pages; edited based on business needs and priorities.
  • Developed social media training guides; educated c-level executives and peers as needed.
  • Managed SEM and SEO campaigns; Set up and managed PPC (pay-per-click) strategy via Google AdWords and Facebook (keyword research, ad creative, bid management and A/B split testing)
  • Assisted in the preparation and management of additional advertising verticals, including print and digital media. 
  • Online content creation including; case studies, articles, blogs, whitepapers, interviews, press releases, and other content as needed. 
  • Monitored media coverage & managed press clippings as needed.
  • Email Marketing/Newsletter design; optimized format and content to increase website and blog traffic based on business needs.

ADVO, Inc. • Multiple Positions • 1994 - 2006 • CT and FL

Customer Service Supervisor/Account Manager • Orlando, FL
Moved to Orlando – Transfer

  • Successfully managed 10 Customer Service Associates and the Branch Receptionist.
  • Provided leadership to ensure that all orders for the Orlando, Tampa and Jacksonville markets were entered accurately and timely.
  • Performed monthly audits to ensure we were in alignment with the Sarbanes Oxley Initiative.
  • Successfully managed two high level accounts worth over 1MM annually.
  • Continually educated clients on ADVO, the direct mail industry, new products and promotions.
  • Act as full business partner with sales to manage client-advertising programs in alignment with the customers' goals and the strategy for the region.
  • Liaison to Operations, Sales, Graphics Print and other functional departments to resolve client issues.
  • Travel frequently to regional offices, corporate headquarters and client locations. 

Billing Supervisor/Staff Accountant • Windsor, CT
Five Promotions Received

  • Successfully led and mentored 12 Financial Services Associates.
  • Provided leadership to ensure billing activities were met for all regions, including national accounts.
  • Ensured that over 20,000 invoices and 10,000 statements, per month, were processed accurately and timely.
  • Worked with Sales to develop and improve custom billing solutions to meet or exceed client needs.
  • Assessed and developed departmental training needs. Developed training materials for various departments.
  • Performed associate performance appraisals and determined merit increases. Provided continuous feedback and encouraged associate input to aid in the development of each associate.
  • Worked with manager to develop, maintain and execute departmental policies and procedures.
  • Partnered with Customer Focus Groups, Marketing and Sales Operations to design and implement focused initiatives in order to satisfy our clients' needs and increase revenue.
  • Assisted with system design, implementation and execution of system upgrades.
  • Continuously worked to streamline and improve departmental processes by identifying improvement areas and implementing solutions. Always met or exceeded departmental goals.
  • Reconciled, analyzed and posted journal entries in ORACLE General Ledger.
  • Traveled to ADVO regional offices and client locations as needed. 

Senior Marketing Services Assistant • Hartford/Greenwich, CT
Promotion

  • Handled all administrative tasks for national sales rep.
  • Informed clients of sales opportunities, capabilities and deadlines.
  • Liaison for national sales representative and regional sales team.
  • Booked, entered and maintained advertising promotions, orders and contracts.
  • Prepared demographic information, history reports and customized recaps for the client.
  • Monitored and aided in Accounts Receivable, Collections and Commissions.
  • Frequently visited ADVO clients. 

Senior Billing Associate • Windsor, CT

  • Generated final invoices and validated contracts and rates for accuracy.
  • Provided customized invoice solutions in Word and Excel for national clients. 
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Certifications (20+)
  • WOMMA – WOM Social Customer Care Certificate
  • Train the Trainer/Presentation Skills Training
  • Management Workshop 
  • The Gift of Listening 
  • Managing Performance
  • Behavioral Interview Training 
  • ADVO-Essentials of Leadership 
  • Stephen Covey/Unleashing Human Potential
  • Dun & Bradstreet-Management Workshop
  • T.Q.M. (Total Quality Management) 
  • Dun & Bradstreet-Supervisor Workshop 
  • Service Plus 
  • Prof. Development for Administrators 
  • The Service Advantage
  • Various PC Application, Social Media and Marketing Seminars 

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Professional Associations

  • WOMMA – Word of Mouth Marketing Association
  • SOCAP – Society of Consumer Affairs Professionals
  • NRF – National Retail Federation
  • AH&LA – American Hotel and Lodging Association

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Personal
 

  • Twitter: @ErikaOBlanchard [2,100+ Followers]
  • Facebook: eoblanchard [745+ Friends]
  • LinkedIn: eoblanchard [500+ Connections]
  • Also active on Google+, Pinterest and Instagram
  • Create pintables and invitations on Etsy 
  • Former: Volunteer Director – SVCF, Member of the Orlando Jaycees
  • Author of Appity Slap: A Small Business Guide to Web Apps, Tech Tools and Cloud Computing